HK's Sugi International signs license agreement with Brand Machine

Sugi International Limited, the leading footwear trading company based in Hong Kong, has signed a new territory license agreement starting AW22. Under this agreement Brand Machine Group (BMG) will design, manufacture and wholesale Franklin & Marshall (F&M) adults and children's wear apparel in the UK, Eire, Scandinavia and Middle East markets.

Franklin & Marshall is an internationally distributed lifestyle brand which has become synonymous with distinctive American-style university sports clothing. It has built a legacy of producing premium collections with a timeless quality whilst keeping pace with trends.

Thanks to its global commercial expertise for design and manufacturing, BMG is a welcomed addition to the F&M family to complement F&M’s strong and rapidly growing apparel and footwear business, the companies said in a joint media release.

Jason Eames-Illingworth, COO at BMG, said:“We have been working with F&M for a number of years in kidswear and are excited to grow the brand to its full potential within these new markets, Franklin has a unique history and we are excited to bring a full family proposition to market for Autumn 22.”

Massimo Sinigaglia, CEO of Sugi International Limited, said:“As we improve the profile of Franklin and Marshall in existing territories and explore new markets, we are looking forward to partnering with BMG with the confidence that its 35 years of experience across adult and childrenswear will surely represent a precious added value for the Brand’s growth.”