Semi-year financial report analysis of listed home textile companies

Recently, the semi-year financial reports of listed companies are released successively. We select five representative home textile listed companies to analyze the data.

On Aug 20, Luolai Group revealed its semi-year report, and its business income and net profits reached 2.526 billion yuan and 0.282 billion yuan respectively, up 32.54% and 68.85% year on year. Its business income and net profits are leading among listed peers.

In terms of the growth rate, Mercury leads in total business income and profit. During the reporting period, it achieved business income of approximately 1.619 billion yuan, a year-on-year increase of 38.8%; net profit attributable to shareholders of listed companies was approximately 164 million yuan, an increase of 72.43% year-on-year.

From the prospective of development trend, the 14th Five-Year Plan points out that future consumption is information consumption, digital consumption, green consumption, customized consumption, experiential consumption and fashion consumption. In addition, it also points out the rise of own brands. The four major areas, cosmetics, garments, home textiles and electronic products will give priority to cultivating high-end brands belonging to China. The national home textile brands are indeed upgrading to enhance the image of high-end brands. On the one hand, manufacturers emphasize on the product, improve product quality, and explore emerging directions. On the other hand, manufacturers also take customer needs as the king, refine and optimize market segments from multiple angles, and adopts multiple marketing models, especially the epidemic has changed people's consumption habits. Brand owners use short videos, live broadcasts, co-branding, etc. to lure customers through multiple channels.

Other focus:

According to the National Bureau of Statistics, the sales areas of commercial housing in China were 1016.48 million square meters in Jan-Jul, 2021, up 21.5% year on year, and up 14.5% from the same period of 2019. The sales area of residential buildings increased by 22.7%, the sales area of office buildings increased by 6.3%, and the sales area of commercial buildings increased by 3.8%. The sales value of commercial housing was 10.643 trillion yuan, up 30.7% year on year, and up 28% from the same period of 2019. The sales value of residential buildings increased by 33.1%, the sales value of office buildings increased by 9.1%, and the sales value of commercial buildings increased by 5.0%.