Founded in 1994, Metersbonwe Group specializes in casual wear manufacturing and retailing. Up to now, the Group consists of 11 branches in Shanghai, Wenzhou, Beijing, Hangzhou, Zhongshan, Chongqing, Chengdu, Guangzhou, Shenyang, Xi’an,Tianjin and Jinan. The number of stores has reached over 1,500 in China.

The Group was the first one to adopt“Virtual Operation”business model in China’s apparel industry, and develop chain stores under the brand of Metersbonwe. In April 1995, the Group opened the first“Metersbonwe”specialty store. Persisting in“Virtual Operation”and with steady development, the Group launched the quality management project in 2001 to promote the brand quality in the whole process from brand image, product design and quality, market development, sales services to information management, etc. Metersbonwe Group became one of the leading brand casual wear retailers in China. In 2003,“Metersbonwe”woolen sweater was named as the“Famous Brand”of China. In 2004, the brand“Metersbonwe”has been recognized as the“Most Favorite Apparel Brand to the Youth”in China. In 2005, the Group won the“Annual Sales Prize of Chinese Apparel Brand”.

We have considered integrity as the foundation of our development all along since the establishment of our company, and won consumers’loyalty and high reputation in the industry and market. Our unique business model and brand essence have also aroused people’s attention in all circles:●Product design & development: We have recruited and cultivated a world-class designing team and developed a long-term cooperation relationship with the leading designers in France, Italy and Hong Kong. We introduce over 1,500 new styles into the market annually.●Production: We break through the traditional production pattern by introducing virtually vertical integration business model, taking full advantage of market resources and unutilized production capacity in China. We have established strong long-term relationship with over 200 apparel manufacturers in China, which are able to supply over 30 million pieces/sets of casual wears totally to Metersbonwe Group every year. Meanwhile, our professional Quality Inspectors strictly control quality in each process of production so as to guarantee and improve the quality.●Sales: We take advantage of brand influence to attract franchisees and develop the chain-store network. In addition, we provide our franchisees with the professional services such as logistic distribution, information & consultation, personnel training, etc. We share risks with them to achieve mutual development and win-win relationship. Meanwhile, we launch loyalty customer service project to promote our service quality.●Information management: We have developed and implemented an ERP system, linking all pcs in the end-to-end chain including design, production, logistic, management and pos so as to enable us to share internal resource and systemize management process.

Facing the future, Metersbonwe will grasp every applicable opportunity to expedite our steady development and spare no effort to make our brand a recognized and respected one in the global apparel market.