Product: Product: Newborn bedding
Service Service: Fitted cot sheets, fitted Bassinet sheets and Change Mattress Covers – number of each
style will depend on what fabrics are available. Would love to open with 3 different fabrics in each
style if possible
Fabrics: 100% Organic Cotton in different prints - Fabrics: Plain texture or Linen Fabrics
Labels & Hang Tags: Not mandatory. Will review once Labels & Hang Tags: production costs have been confirmed

Marketing Objectives & Target Audience Marketing Objectives & Target Audience
Marketing objectives: Marketing objectives: Instagram and Facebook pages will be used to promote product initially. Will
map out potential posts to audience on what prints they would like to see and if we could do
anything better to improve our product or service. Will also map out special events such as Easter
etc to see if we can do a special print for Easter / Christmas and ensure that we post a nice message
on Social Media acknowledging the day
Target audience t audience t audience: Our target audience are new mums and families Australian wide
Design Project Plan Design Project Plan (written written written in no particular order) no particular order) no particular order)
- Think of a business name (Taylor The Label)
- Create an Australian ABN number (ABN 58 545 672 294)
- Create a free email address with business name stated (taylorthelabel@gmail.com ) DESIGN BRIEF DESIGN BRIEF – Taylor The Label
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- Create an email signature
- Create a paid professional email address with business name stated once business is moving
ahead and sales are going well
- Create an Instagram Page with business name (@taylorthelabel)
- Edit Instagram Page with some catchy wording, product offering, how to buy and contact
details
- Link Instagram Page to Facebook Page as a Business
- Create a Facebook Page with business name
- Edit the Facebook Page with some catchy wording, product offering, how to buy and contact
details
- Create a Paypal Account so secure payments can be made
- Create an invoice template in Paypal
- Create a spreadsheet template for monitoring supplier, productions costs & sale profits
- Source a supplier / manufacturer
- Provide measurements / Spec sheets and Design Brief to supplier / manufacturer
- Product samples created and sent to Australia for review
- Initial base stock for business opening to be created and posted to Australia
- Professional photos of stock to be taken
- Confirm sale prices for stock and edit invoice template
- Draft template wording and hashtags for Instagram and Facebook wording, save on phone
and computer so always ready to post
- Load professional photos of stock to Instagram and Facebook Pages and note costs, fabrics,
product specs
- Confirm Refund and Exchange policy
- Edit refund policy on Paypal Invoice
- Review Australia wide postage costs and have a Help Card ready so can answer last minute
postage questions on the day to ensure potential buyers aren’t waiting around for a response
- Confirm packaging for the products when posting or having buyers come by house to pick up DESIGN BRIEF DESIGN BRIEF – Taylor The Label
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- Create Thank You Cards with Product Care Instructions, “Hashtag #taylorthelabel on
Instagram to have your bub or nursery featured on our Page & reiterate the Refund/Exchange
policy
- Create a logo for the brand
- Confirm business opening date
- Once business is open, start thinking of ideas for the next season’s collection (Winter -
Warmer sheets in a 100% Organic Jersey fabric?)
- Once business is up and running and sales are doing well create Business Cards
- Logo for car to promote sales?