Technically speaking, Culture is an umbrella term that encompasses the social behavior and norms found in human societies. Passed down through generations, a culture is a product of the region where it was born. Arab culture is one of the oldest cultures in the world, going as far back as the 9th century BC and spanning different continents. With a richness and vibrance that is truly unique. Culture is a love letter to "Arab" fashion and fashion designers and a return to our roots. To showcase Arab fashion to the regional and global markets and be a catalyst in bringing it to the mainstream.       

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